Turning Posts Into Positions The Rise of Social Media Recruitment

Turning Posts Into Positions The Rise of Social Media Recruitment Guest Post by  Gabe Duverge According to  Career Builder, 52 percent of employers now use social media networking sites as a part of the recruiting process. This figure is up 13 percent in just two years. It’s becoming clear that social media recruiting is on the rise. With so many human resources professionals using it as a tool to  discover potential employees, understanding the process and how to go about it professionally is important. Emergence of Social Media Recruitment The explosion of social media recruiting came as a result of the recession. With millions of Americans losing their jobs, the talent pool grew more and more competitive. Luckily for employers, they now had a new resource â€" social media â€" to use to their recruiting advantage. By then LinkedIn was commonplace, and online job posting sites were the norm. The practice had an effect on both candidates and businesses. Job seekers were able to use LinkedIn, Twitter and Facebook to find potential opportunities, while employers used them to ensure potential employees were qualified. Social media also allows candidates to see the experiences of current and former employees, both positive and negative. Any bad experiences will be reflected on websites like Glassdoor and could have an impact on whether someone applies to a company. Conversely, recruiters can use these websites to understand the past of potential candidates and gain a better understanding of them. In addition, mobile platforms have enhanced social media recruiting. With smartphones and tablets, recruiters and candidates can search anywhere and anytime. This has made it easier for candidates to find potential opportunities, but more difficult for recruiters needing to reach a more mobile audience. Social Media Recruiting Strategies Each social network offers different resources for recruiters to take advantage of. Some like LinkedIn have options geared toward recruiters, while others can just help present a better picture of what a candidate is like. Across All Platforms Before focusing on individual social networks, it’s important that you have a few basics nailed down. It’s imperative that your job board uses social media integration. This will allow you to easily share job postings and direct potential recruits to the job board directly. You should also ensure that you have a brand identity across all platforms that properly identifies you as the recruitment arm of the company. If this identity isn’t unique from the larger umbrella, then it could confuse applicants and distract them from learning more. You should also ensure that your social media strategy involves diverse content. Your goal across all platforms is to entice potential talent not just through job postings, but also through a conversation about the company. While looking through job information, applicants should be able to learn more about life at this company. They should learn from news, first-hand accounts and other information that this is a place they want to work. LinkedIn Being a business-oriented social network, LinkedIn has a service designed just for recruiters. It allows recruiters to run detailed searches on the exact kind of candidate they’re looking for and gives access to the candidate’s entire profile. Recruiters can search by location, previous employers and job titles, education and much more. This ultimate tool for recruiting can be steep (starting at $2,220 per quarter), but it is the ideal resource for any recruiter. LinkedIn also offers extensive job posting capabilities for businesses, and the company has recently purchased several job-seeking services. Expect LinkedIn to expand its job posting capabilities as it attempts to become a one-stop shop for business professionals. Twitter For some companies, Twitter is a great way to recruit and reach candidates with progressive skills. Twitter allows companies to share available jobs quickly and efficiently. There are several hashtags used by job seekers to congregate opportunities including #TweetMyJobs and #JobSearch. The best part about using Twitter for recruiting is that it’s free. This makes it ideal for smaller companies unable to invest large amounts of money in recruiting software or services. Facebook While it may not seem like the right platform for recruiting, Facebook’s massive user base makes it hard to ignore. Recruiters who use Facebook effectively can reach an audience uninterested in the rat race of LinkedIn. Because Facebook is a more personal network, it allows recruiters to appeal to a potential candidate on a different level. Furthermore, Facebook helps recruiters improve the brand of their company, especially among students not yet involved in many other social networks. Success Stories Some companies have become quite strong at using social media recruiting to attract candidates. These four  organizations have become an example for others to follow and are leading the trend. UPS According to its  website, UPS employs 354,000 in America alone. Ensuring that its workforce is at full employment is a big task, and UPS uses all platforms to highlight the unique value proposition for potential employees. UPS social media accounts seek out applicants from a broader audience than what traditional recruiting would bring in. UPS highlights volunteer efforts, an ambitious tuition reimbursement program and the company’s diverse employee base. The UPS accounts are an excellent example of showcasing how your company is different than other employment experiences. Disney Everyone associates Disney with fantasy and dreams, so it’s not surprising to see that’s a focus of its  social media  recruiting. The company highlights the dreamer spirit behind its history and encourages potential applicants to learn more with the idea that it is a “dream come true.” By appealing to the desires of applicants, Disney is able to play to a strength that other companies cannot. For some, working at Disney is truly an opportunity to live a dream, and its  social media reflects that. L’Oreal The world’s largest cosmetics and beauty company has  invested heavily  in social media recruiting. L’Oreal spreads an inviting message across all social media channels and in several countries, including the United States, United Kingdom and Australia. The company uses several accounts directed at various age groups, from recent college graduates to longtime professionals. On Twitter, L’Oreal created a careers account, where the company regularly posts jobs and information about its culture. Sodexo Among the leading providers in food and facilities management,  Sodexo  is able to capitalize on social media recruitment in spaces that bigger names are unable to. The company focuses on displaying employee culture as a community atmosphere. Sodexo’s employment page features a blog with content intent on convincing potential candidates to apply. The blog is a big part of the company’s Facebook career page, which engages users with contests and videos. By focusing on the concept of community, Sodexo offers potential candidates a better understanding of what it’s like to work for the company. Implementing Social Media Recruiting Recruiters must use social media to attract top talent for open positions in today’s competitive job market. Learn the best recruiting practices and much more at Concordia University Texas in the  online BBA with a concentration in Human Resource Management  program. This affordable and fully online program can help you take the next step in your journey to become a skilled and knowledgeable human resources professional. Learn more today.

5 Resume Tips To Help You Effectively Use Your Professional Skills!

5 Resume Tips To Help You Effectively Use Your Professional Skills!Resume tips are often not that important to your resume, if you don't fill it with unnecessary information. As a prospective employer, do you have any trouble filling out a resume? If so, you could be looking at the wrong resume format for you.Since there is no standard format for resumes, employers will need to consider your own uniqueness as a candidate to determine if they are hiring you or not. There are some format that should be avoided at all costs.o A resume without detailed educational information would not be enough to land you in the job you want. While it may be true that people can be well-educated and still get the job they are seeking, most jobs these days demand some kind of educational qualification. The last thing you want to do is come across as a non-prepared individual that does not know anything about the field they are applying for.o The resume format also needs to be filled with facts. If you a re looking for a job in retail sales, you need to be able to describe what you do, where you live, and what you are selling. Don't make them go through your resume trying to find out how you got your current position. If they ever want to hire you, you should have clear knowledge about your skills, experience, and what you can do for the company.o It is important to not only be able to give a prospective employer your experience, but also be able to give information about what you have accomplished. You will be hired for your previous work history, so be sure to list your job titles and positions. If you have information about volunteer activities, leadership roles, awards, community involvement, you need to add that to your resume.o Employers don't like to read an academic paper filled with information that is not relevant to their position and lack of education. They want to know that you are the right person for the job and can contribute in a positive way. The most successful re sume will include your education, experience, and present employer as well as information that would make them look good.If you have a resume that doesn't match any of these guidelines, you may be best to find a different resume format. Most resumes are formatted by hiring a professional company that knows how to make you look like a potential employee.In today's world, employers are not looking for individuals that are just out of school or graduates. These employers are looking for individuals that have been prepared to go to college and who have earned their degree. These people have much more experience than a fresh graduate and are just as likely to bring that experience to the table when they apply for a job.

5 Reasons Youre Miserable at Work and What to Do about It - Kathy Caprino

5 Reasons You’re Miserable at Work and What to Do about It Last week, I held a free teleclass for women on the “5 Reasons You’re Miserable at Work and What To Do About It,” based on key findings from my national research with scores of working women across the country and my book Breakdown, Breakthrough.   More than 90 women signed up for the call, and they confirmed yet again what so many women have been unable able to say out loud until now, which is, “I’m unhappy at work, but I’m not sure exactly why or what to do about it!” Whether you are a corporate professional, self-employed or in transition, if you need to find a different way to work, don’t worry. Help is on the way!   And you’re definitely not alone. Below are what I’ve found to be the top five reasons so many women are dissatisfied and unfulfilled at work, along with concrete tips to revise your situation and change course today. The top 5 reasons many women are miserable at work are â€" They find it impossible to balance work and family They suffer from chronic financial distress They struggle using skills and talents that aren’t “natural” to them They feel chronically undervalued and disrespected They experience little joy or positive meaning in their work If the above describes your experience, here are some tips to help you create an internal shift away from feeling trapped and disempowered, to feeling more confident, courageous and committed to making positive career change today (and feel free to write me at kathy@kathycaprino.com if youd like a download of the recording of the call). Tips for Positive Career Change: 1) Gain More Work-Life Balance Balance is not going to just fall in your lap.   You have to claim it, and commit to getting it.   How?   First, determine the three most important priorities you are committed to achieving in your personal and in your professional life.   What are the three things that are vital to you to bring about that matter more than anything else?   Formulate these in terms of “to be” statements such as “to be a loving mother or “to be a successful entrepreneur” or “to be a helper of others.” Uncover the three top achievements that you are longing to bring about in your life and work and that you will not compromise on.   Then commit yourself to these.   Discover where you are over-functioning (doing more than is necessary, more than is healthy, and more than is appropriate) in your life, your family, and work, and let go of doing too much and being perfect in the areas that don’t matter as much to you.   Once you take these steps, you’ll find that balance comes more easily to you, because you are being guided each day by the knowledge of what you want to create, and knowing you are 1000% committed to doing it. 2) Get Healthy with Your Money To get out of chronic financial distress, you must become intimately connected with your money and begin to recognize your real intrinsic worth.   First, create a solid budget with strong financial goals, and stick to it.   Examine your spending â€" are you buying things in order to soothe your soul?   If so, stop over-spending.   Look at your beliefs around money that you learned as a child from living with your family.   Are your beliefs about money positive or negative, expansive or constricting? Do you believe you deserve wealth and abundance, or are you ashamed of the money you have or don’t have?   Overall, the key to overcoming chronic financial distress is to heal your relationship with money through positive and healthy beliefs, actions, and choices.  Once you create a supportive money relationship, you will no longer stay in jobs that create financial distress or drain you of joy and energy.   You’ll know your worth, and begin claiming it, on your professional path and otherwise. 3) Use Skills that Are Fun and Natural   It’s vitally important to understand exactly what talents and skills are easy and fun for you to use, and then find a way (either in your existing job or in a new field or job) to tap these talents more frequently at work.   To get more in touch with what you love to do and what comes easily, take my free Career Path Assessment.   Figure out what you want to do more of, less of, and never again!   Often, what you love to do and what comes easily to you were apparent in your childhood, so start there.   What did you thoroughly enjoy as a kid that people noticed, admired and praised?   You might also realize in doing this exercise that just because you’re great at a task or endeavor at work doesn’t mean you like to do it!   The key to an easier and happier work-life is to use talents that come naturally and are fun to you, so that each day feels like a joy, not a struggle. 4) Claim Your Self-Respect If you’re chronically undervalued or mistreated at work and want people to change their treatment of you, you must start with SELF-respect.   How do you gain self-respect?   Through courageous action that inspires your own self-esteem â€" action that you know you should be taking, but haven’t found the nerve to take.   Now’s the time to become more authentic and real in your work. Speak up about who you are and what’s important to you.   Make yourself right, not wrong.   If you know something needs to be communicated, figure out a way to do it as soon as possible.   Find an advocate or mentor at work to help you speak up in the right way so that you will be heard and respected for your viewpoint.   Start enforcing your boundaries so that you know exactly what you will tolerate and accept from others, and what you won’t.   5) Find Work that Gives Your Life Joy and Meaning It’s a myth in our culture that we can’t make good money doing what we love.   However, it takes grit, determination, and courage to pursue a path that you love and to make it work for you financially.   If you want more joy and meaning and financial success at the same time determine what endeavors and activities make you joyful in your life, and begin today to bringing these forward.   The key is to understand 1) the essence of what you want, and then 2) find the right form of it. For instance, you might love to sing (as I do), and wonder if singing to earn money would make you happy.   To find out if a new path is right for you, research, research, research â€" interview people in the field, read all about the art and craft of singing professionally, take classes, find a mentor, and determine a way to “try it on’ before you leap.   You might discover that earning money singing as a full-time living isn’t for you, but you love to do on a part-time or hobby basis.   If t hat’s the case, join a volunteer or community singing group each week, and honor this as a heart-aligned endeavor.   If you discover that you want a different line of work from your current job, create a plan that allows you to 1) research thoroughly what you want to do, 2) “try it on” as a volunteer or on part-time basis, then 3) commit to moving toward this new path with a solid financial plan, support of family and friends (and a coach if you’d like one), along with a step-by-step blueprint for what it will take to reinvent your career. The Ultimate Outcome â€" Joy! It’s up to you to create a career that you love, and you can do it!   Start today.   Let the top five reasons you’re miserable at work be the catalyst you need to change your career and change your life.   Trust me on this one…when you step up to a path of building a career you love, youll expand to new heights you never thought possible.

Summary Sunday LinkedIn and Twitter Advice

Summary Sunday LinkedIn and Twitter Advice I love sharing articles on job search and career trends! On Sundays, I highlight my favorites from the week. This week, Im including two articles about social media. I know there are a lot of mixed feelings and opinions about these tools, but, hopefully, youll get some of your questions answered here.   5 Things Job Seekers NEED to Know About LinkedIn By Stacy Donovan Zapar on LinkedIn Stacys post provides five important reminders AND what you can do on LinkedIn to fix these things! You never know who your friends know. A small, limited network is an ineffective network. If you don’t think about keywords, you’ll miss the bus. Post and pray just doesn’t work. LinkedIn is so much MORE than just a resume database. If you liked her post, you can follow her on LinkedIn and on Twitter too! FYI, Stacy recently became part of the Zappos team heading up candidate experience and engagement! 4 Tips For Using Twitter To Land A Job by Miriam Salpeter It is probably time to stop saying you dont get it and dip your toe into Twitter. Miriam provides actionable tips on how to make the most of Twitter for your job search. What to tweet. Find great people to follow. Engage with people. Use a Twesume. The best place to keep track of Miriams advice is on her site, Keppie Careers. Top 25 Women To Follow On Twitter For Your Job Search And congrats to these career pros for making CEOWorld Magazines list. (If you take a look, youll see my name made the list too! Kinda nice, huh?) Keep Up-to-Date On Job Search and Career News! Follow here: Follow @careersherpa // < ![CDATA[ // < ![CDATA[ //

5 secrets to manage change at work - Hallie Crawford

5 secrets to manage change at work One of the toughest things about change in the workplace is there is a lot of resistance to it. Resistance is all about not truly understanding why the change has come about. Why cant we stay in the status quo? Its helpful if leaders take the time to explain to employees the why of change and to paint the picture of how the change is going to increase revenue, improve employee satisfaction, or make things run more smoothly. If you are one of those employees who is resisting the change or a manager responsible for making change happenbelow are five tips to help yourself or others move along the spectrum of acceptance. 1. Ask for understanding. Talk with a manager or supervisor to understand the bigger picture. Discuss how the change is going to affect your job. You may find that it does not which may be a relief. If it does, then ask some probing questions: How specifically will the processes or procedures you use now be changed. What is the timeframe for the new ways to take effect. What training will be required of you. Having this knowledge will help alleviate concerns. Be proactive, dont listen to the gossip going around the company of how bad this is going to be. Straight answers from your manager or supervisor are the best. 2. Focus on what you are gaining, not what you are losing. In times of change, everyone focuses on what they are losing. Often, change can be a welcome job enhancer by moving out of a comfort zone and into a stretch zone. It could also use talent that plays to your strengths. New work relationships may result if there is restructuring going on. So, reframe a perceived loss by asking what am I gaining? 3. Be patient with yourself. Learning anything new takes time. You may find yourself working crazy hours because there is a steep learning curve. But, in six weeks time it will become the new normal. Cut yourself some slack! 4. Be an advocate for the change. Those around you will be struggling with resistance. Misery loves company. Stay out of the complaining and whining that others do. Help colleagues to understand the big picture. Step out and be a leader yourself in helping make the change happen. 5. Take care of yourself. Change is stressful and it takes a toll on the body. This is the time to hit the gym, take a walk, meditate, reflect, eat healthy. Taking care of the body, helps the brain to also chill out. The old saying goes, change is inevitable, growth is optional. So true. Change can be viewed as an opportunity to reach a higher potential. Growth always includes some kind of change and learning. So, take the time to understand, focus on the gain, be patient, be an advocate and take care of self. Change is always around the corner go with the flow! and Katie Weiser Atlanta Career Coaches P.S. Be sure to check out our  LinkedIn Consulting Program  where you can  learn how to effectively leverage your LinkedIn account for your job search and ongoing professional development.

How to Choose the Best Resume Writing Services

How to Choose the Best Resume Writing ServicesFinding the best resume writing services is a competitive market, and if you want to succeed, you need to consider a few things. The reason is simple: you want to present yourself in the best possible light. This means that in order to get the job you want, you need to get the right resume, not the one the HR department thinks is the best.The first tip is to ask the resume writer for an example of their work. You don't want to be writing about your own life, because that will scare your interviewer off. You want to be able to express the type of experience you are seeking, and if possible, demonstrate how this experience would match your requirements. This shows the hiring manager that you are going to be an asset to the company, and they won't be able to ignore you.Another tip is to make sure the resume is searchable online. Having this part done ahead of time will let you know which services have been recommended by your prospective emp loyer. The site should provide your information in a good, clear format, and offer you a brief demonstration of the type of resume they would be looking for. Most sites should be able to provide you with a resume sample that should give you an idea of what to expect or help you write your own if you have a limited idea of what you want.First impressions are important, and your potential employer will make this the first impression he or she gets when he or she reads your resume. A great way to begin this impression is to leave it short. It would be irresponsible to state something in a job application that was not truly your idea. If you do leave it too long, your potential employer will look at it as an attempt to sell yourself, rather than something that tell the truth about your skills and experience.If you are seeking help for creating your resume, and you have the time, go online and seek out a few resources. Once you have read some resumes and seen how they are written, take s ome time to let your potential employer get to know you a little. They will probably notice some personality traits that you may not have noticed in your resume.The best resume writing services are those that tailor their services to the employer. This means that they will customize your resume so that you can best suit your particular employment situation. They may offer a different style or approach than you are accustomed to. They will create your resume to match the other aspects of your career. This may include working within an organization or industry, which may be something your previous employer didn't consider.Finally, if you want to get the most out of your resume, make sure you test your skills with an interview before you begin writing it. Make sure you can state the details of your experience, and if possible show examples of the type of resume they would be looking for. After you have received an interview, check to see if you will be accepted for the position.

Most Noticeable Writing an Objective Resume

Most Noticeable Writing an Objective Resume But What About Writing an Objective Resume? A simple resume template is going to be your very best bet. No matter your degree of job knowledge, your resume structure is crucial to making your program stick out. When you're asking for work, you aren't the only applicant with the best resume format out there. When you're considering how to format your resume for an authentic live reader, concentrate on making the document attractive and simple to skim. One of the risks of a resume objective is that it is possible to focus too much on what you would like in your career, and not enough on how you'll add value to the organization. A resume objective might also incorporate where you are, and where you would like to go in your career. So, career objectives can be anything which they want to make sure that you are the suitable candidate. A perfect career objective isn't just about what you want to accomplish. The Meaning of Writing an O bjective Resume So for each field you're trying for, you need to have a totally separate resume. You're wondering in the event that you should have a statement at the very top of your resume to grab the hiring manager's interest. A resume objective that could apply to anybody or any kind of job isn't useful. Therefore, if you're on the lookout for a new job, it is crucial that your resume stands from the crowd to guarantee you a spot on the shortlist. In most instances, a resume objective is merely a couple of sentences long. If you should have an objective, make certain it's the perfect one. In the end, stating an objective is optional, but it might help convince employers that you understand what you want and know about the business. At times, an objective on resume can lessen the odds of succeeding.